Online Stores

Ready to outfit your players and fans in your team’s latest apparel so they can show their pride at the next big game? We’re here to help by introducing our latest online stores technology platform. Read below for more information on how it all works, what you need to do to get started and how we’ll make the whole process as simple for you as possible. 

Team Store Features

Our support staff will work with you on what products you would like to offer, how much each item will sell for, and how long the store should run. We will handle the rest!

Pre-Approved Products

Parents and players can select from a range of pre-approved products that you pick. We will be here with suggestions!

Delivery Options

We can customize your store with a ton of awesome features for delivering the finished goods. Choose to have orders shipped directly to the player’s home, let them choose to pick up their order at the next practice, or have both options!

Kitting Services

We will deliver your orders kitted by player for easy distribution at the next practice, making this an almost entirely hands-free ordering experience for you. If you choose to let them have their order shipped to their home, you literally don’t even have to touch the shirts but everything will be distributed to the correct person.

Individual Personalization

We can set up your online store so players can customize their team gear with their team name, nickname or number. Parents can add their child’s name to their gear so they can show their support from the sidelines! They will enter what they want during the ordering process and their price will update accordingly.

Lots of Options

Based on experience, we put together a guide to what products you should offer for your team apparel program. To make this process hassle-free, we recommend screen printing as the preferred decoration method for school stores. Check it out below!


Never collect individual sizes, colors or products on a per-player level ever again! With our online stores platform, your next custom apparel order will be hassle-free, and we look forward to working with you! Call to get started today.

Ready to Get Started?
Fill out the store creation application today!

The Online Store Setup Process

Looking for more info? Check out some Q&A and FAQs you should know below.

How does pricing work?

All-Inclusive Pricing is how we describe the model we follow for online team stores. Due to the headaches that are solved with this platform, we charge 24 piece screen print column pricing no matter the final volume sold. Want to raise money for your team? You can have us increase the price to help raise money.

For Embroidery, we charge 6 piece column pricing.

This policy allows us to not charge for things like screen size changes, thread changes, ink changes, individually bagging orders, etc.

    How does delivery work when the order is complete?

    We can offer two options for delivery:

    • Ship to buyer’s home
    • Pick up at a location (usually at the next team meeting or practice)

    For shipping to home via USPS there is a small shipping fee that the buyer will pay. Pick up at location carries no fee with it though. You can offer just one of the options or both!

    A note for pick up at location: We will make sure each order is bagged separately, and we can even set the option to keep orders separated by things such as defense or offense to help you distribute everything more easily when your orders arrive.

    What if we don't meet a minimum of 24 printed items or 6 embroidered items sold on the store?

    Sometimes stores don’t do so well, due to lack of interest or widespread sharing of the link through the team’s fan base, and we totally understand that. If we don’t hit the minimum of 24 for screen printing or 6 for embroidery, there will be a $100 fee taken out of the profits, or all of the profits, whichever is lower if these minimums aren’t hit. If the store was not run as a fundraiser, there will be no additional fees or anything added to your bill. 

    How does personalization work?

    We have the ability to add up to 3 personalization fields to each product. This is often where buyers can add an individual name (last name or nickname, for example), a number or anything else. Our team will be happy to go over the options with you for how to best utilize these fields for each product!

    What is a Pre-Sale?

    During the store setup, we’ll work with you on setting a start and end date for the store, during which the players, coaching staff and parents will be able to place an order. The store will open for ordering on the start date and close on the end date at midnight. Once this pre-sale concludes, we will produce, kit and deliver everything to your school, or ship the orders if that was the chosen method.

    The day after everything is delivered, your webstore will be launched again for another week. This allows anyone who was on the fence or forgot to place an order the opportunity to do so now. The second order will follow the same routine as the first order, with the exception to any profit if this was for a fundraiser. Secondary orders are typically very small, but still require all the same set up and work as the original order. For that reason, we don’t issue profit checks on the fill in order. The main advantage is that everyone has a second opportunity to order and it saves the coaching staff a lot of headaches.

    Can I submit orders offline that I've collected?

    We know that the old normal for team apparel orders was to pass out paper order forms to players to take home for their parents, we’ve designed a ton of them over the years! We do recommend you switch entirely over to the new store platform and do away with this practice to helps things run smooth. If it’s important for the team to offer to sell shirts through paper order forms (offline, as we call it), they must be submitted to Kelgraphics as a separate bulk order, we cannot individually bag these orders by person, and pricing will be based on our regular process. Things such as screen/ink/setup charges will also apply.

    Can I change the look and feel of the website?

    Absolutely! Our platform lets us offer a wide range of customizable features, including the ability to change theme colors, add custom content such as images and videos and much more. Our design team will work with you every step of the way until it’s exactly how you want it.

    Can we do multiple designs?

    Due to the chance of not selling our required minimum for each design if there are multiple on the store, this will be handled as a case-by-case basis to make sure it is set up correctly. We do find that keeping the store options to a minimum helps produce more orders though, since sometimes too much can overwhelm potential buyers and dissuade them from making a purchase. 

    Can we have custom checkout fields to collect info the team needs?

    Definitely! Our system is robust, and we can configure the checkout process to whatever needs you have. We will make sure all orders are sorted in the way that makes passing out orders to players is easier than ever before. Need to collect other info as well? We can help you out!

    If someone misses the store deadline to order, can we re-open?

    After the initial Pre-Sale period, we do automatically open the order for an additional week after the items from the pre-sale have been delivered. However, once that week is over we can’t open the store again unless the entire team is ready to start placing orders again.

    I'm sold! How do I start?

    Great to hear! Head over to this Store Application form to send us some important information, and we’ll be in touch! You can also reach out to us at 1-800-331-5251.

    Our Recommended Products

    View details on each of the products we recommend you use for your online store below

    Performance Tees

    Performance Sweatshirts

    Performance Jackets

    Performance Headwear

    Performance Polos

    Fan Gear

    Ready to Get Started?
    Fill out the store creation application today!