Marketing can be one of the most important areas of your business plan, but it can also become overwhelming quickly. Designing effective advertisements requires several different skill sets. If your ad is lacking in one area, it can drag down the whole package. While it may be tempting to shoot for DIY print marketing, here are five perils you could encounter.
If you’re not an expert in design, you could end up with clashing colors, unreadable font, and distracting imagery that sends your potential customers running and screaming in the opposite direction. A professional designer can come up with ads that are pleasing to the eye so that you can draw in your untapped audience.
A number of things could go wrong that would cost you extra. Not only do you have to worry about the right paper goods, but ink and toner can be expensive if you don’t know where to find some really good discounts. Plus, your printer would need to be able to handle the workload you’re about to place on it. That requires some maintenance or a complete printer upgrade. If you’re doing everything yourself, you’re bound to hit some snags, and those mistakes could cost you even more.
Lack of Expertise = Lack of Results
As sources of print media dwindle, it’s more important than ever to select the right places for your advertisements. Why would you want to pay to reach readers in a publication that’s steadily losing their audience, or have your ad be lost among dozens of other businesses? If you use marketing experts, they could connect you to the best leads available, helping you to invest your money wisely.
Taking time out of your busy day could mean that other important tasks in your day-to-day business operations aren’t getting done, and this attempt at multitasking could have serious repercussions for your business in the long run. The same is true if you take employees away from their regular tasks when a professional could complete your marketing needs in less time for a reasonable fee.
You could do your very best in your efforts for DIY print marketing. You could purchase the expensive paper and printer ink, spend hours on your design, select the right leads with care, and still end up without the results you desire. Even worse, you could end up deterring the potential customers you’re trying so hard to draw in.
There’s Still Hope
Most of these are issues you can run into if you try to do your own print marketing. This is one aspect of your marketing that you can’t afford to get wrong so it’s worth the investment to find a professional that can help you. They know all the pitfalls and perils that come with the marketing territory and are equipped to help you succeed. If you are looking for help, contact the professionals at Kelgraphics to take your business to the next level!